Profiling through Big Data Analytics

In this book Maja Nišević investigates the practice of profiling using Big Data Analytics, with the main focus on the interplay between the European Union General Data Protection Regulation (GDPR) and the European Union Unfair Commercial Practice Directive (UCPD). This book is an interdisciplinary study of profiling as a technological tool, and of its legal framework, including comparative analysis of the case law on personal data processing and an analysis of the interplay between the GDPR and the UCPD.

Nisević's academic career began in 2013 at the University of Vienna, where she started her PhD studies. Nevertheless, she had already started her second PhD studies, this time at the University of Verona. Nisević holds a PhD in European and International Law Sciences from the University of Verona. Her dissertation explored legal issues on data in information society, and it was co-funded by the European Union’s Horizon 2020’s Maria Sklodowska-Curie Actions programme (MSCA).

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