Behavioural Economics in Consumer Policy

This book presents a systematic research method for assessing policy questions from an economic and a behavioural economic perspective.
Hanneke Luth
European Studies in Law and Economics (EDLE)
book | published | 1st edition
September 2010 | xix + 322 pp.


ISBN 9789400000865

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One of the main questions pertaining to policy interventions in consumer policy nowadays is: what to do with behavioural insights? It is that question that this research aims to answer, presenting a systematic research method for assessing policy questions from an economic and a behavioural economic perspective. Policy makers, practitioners and academics alike can draw relevant insights from the application of behavioural economics to policy. By focusing upon the issue of standardised consumer contract terms, this research exemplifies how behavioural insights can improve consumer policy. The common core in European legal systems regarding standard terms consumer policies is reviewed, which leads to the conclusion that policy makers should look beyond information disclosure and consumer vigilance. This shift in policy focus constitutes insight that would not have resulted but for the application of behavioural insights to the issue of standard terms in consumer contracts.

Table of Contents

Table of Contents (p. 0)

Chapter 1. Introduction (p. 1)

Chapter 2. Economic rationales for consumer protection (p. 13)

Chapter 3. Behavioural economics of consumer protection (p. 41)

Chapter 4. Cautions and considerations for behaviourally informed consumer policy (p. 85)

Chapter 5. Behaviourally enhancing policy recommendations – standard terms in consumer contracts (p. 129)

Chapter 6. Consumer policy and the quality of standard terms – review of the common core (p. 207)

Chapter 7. Proposals to enhance consumer policy of standardised contract terms (p. 245)

Chapter 8. Conclusions and recommendations for further research (p. 285)

List of references (p. 297)

Open access content

Parts of this book have been made open access. We make chapters open access because they are particularly topical, or provide a useful introduction to the subject. They may be available for a limited time or indefinitely. Some books are entirely and permanently open access.

Table of Contents (p. 0)
List of references (p. 297)

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